Brand Design / Photography / UX /
Packaging, POS / Interactive Product design
A family-owned luxury shoe brand, founded in 1899.
Starting in 2015, I have had the opportunity to direct all visual brand activities for Figini.
Besides redesigning the visual brand expression, which included the makeover of the logo mark in 2016, I've designed and launched the e-commerce platform and supervised all email- and social marketing activities and POS.
Throughout the past 6 years, I superintended various photoshoots in Barcelona and Milano.