For the launch campaign of ‘Vistaprint & 99designs’ (a design-it-for-you offering), I created a ‘special edition’ packaging series, with each box featuring illustrations of a ’99designer’ located in various countries across the planet.

The packaging, showing illustrations around the theme of small businesses, stands in stark contrast to the rather simplistic standard box design, and is considered by many something to keep on display, rather than disposing. The paper quality has also been improved.

Using the #madewithvistaprint tag, lots of customers are uploading snapshots of their business cards, alongside with the packaging, increasing brand awareness and quality perception, and therefor having a great impact on the overall launch campaign.