The Vistaprint styleguide sets the global direction for all image assets, throughout all channel activities. 
Establishing a tiered system (reportage, product lifestyle, and e-commerce studio), I aimed to get a holistic, ownable look- and-feel that targets small business owners who need to have their marketing material look professional and real.

Implementing modern, product-focused  photography into landing- and product pages, email marketing and digital/social  marketing  has measurably increased sales and brand equity over the past years.