The Vistaprint styleguide sets the global direction for all image assets, throughout all channel activities.
Establishing a tiered system (reportage, product lifestyle, and e-commerce studio), I aimed to get a holistic, ownable look- and-feel that targets small business owners who need to have their marketing material look professional and real.
Implementing modern, product-focused photography into landing- and product pages, email marketing and digital/social marketing has measurably increased sales and brand equity over the past years.
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