Figini Milano

A Luxury Fashion Brand with 100+ Years of History

Figini Milano is a luxury footwear brand with four generations and more than 100 years of heritage. It seamlessly blends timeless Italian craftsmanship, modern design, and sustainable innovation, creating shoes that embody elegance, comfort, and a legacy of excellence.

Objective
To modernize and elevate Figini Milano's brand identity while honoring its heritage of craftsmanship and exclusivity. This included two rebranding efforts, developing a robust eCommerce platform, and focusing on creating cohesive visual and verbal communication for a global luxury audience.

Role
Brand creative director

Rebranding
Designed two comprehensive rebrands, integrating heritage and modern luxury to ensure alignment with the evolving market.

e-Commerce platform
Built and launched the Figini Milano online store, providing a seamless and personalized shopping experience that reflects the brand's bespoke nature.

Photography & Art Direction Conceptualized and directed all brand photography, highlighting the meticulous craftsmanship and elegance of the products.

Marketing
Developed press releases, email campaigns, POS materials, and advertisements to enhance global recognition.

Tone of Voice
Collaborating with Richard Jones, I crafted a sophisticated, customer-focused voice that underscores exclusivity and dedication to quality.

Social & PR
Managed social marketing efforts to expand the brand's digital presence, ensuring alignment with Figini Milano's luxurious image.