This project aimed to establish ivault as a pioneering brand for its peer-to-peer renting app, which enables the secure sharing of everyday items through patented blockchain technology. The focus was on creating a cohesive identity that communicates ivault's mission of redefining ownership and trust while fostering sustainability and community empowerment.

Role
Brand Creative  Director 

Brand Strategy
Built the ivault brand from the ground up, leading high-level conceptual and strategic branding efforts and defining vision and values to resonate with target audiences.

Investor Engagement
Contributed to $5 million in fundraising by crafting compelling investment decks.

Collaboration and Leadership
Managed internal teams and external talent to translate the brand vision into innovative designs, messaging, and marketing strategies.

Social Media Strategy
Developed a comprehensive plan to grow engagement, focusing on sustainability, community-building, and blockchain innovation.

Visual Identity and Messaging
Directed the creation of the logo, typography, and tone of voice, ensuring consistency across all platforms.