Metologik is a B2B sales intelligence platform that empowers teams through a culture of experimentation and innovation. It delivers go-to-market strategies to drive exponential business growth by combining human expertise with AI.

Objective
To establish Metologik as a leader in B2B sales intelligence through a cohesive brand identity that reflects innovation and supports its mission of enabling growth through experimentation. This included crafting a unified visual identity and ensuring seamless application across platforms.

Role
Brand creative director

Branding & Styleguide
Created a guide with typography, iconography, and a cohesive visual language to represent Metologik's forward-thinking ethos.

Visual Identity
Designed a modern logo and bold color palette to convey professionalism and innovation.

Photography & Visuals
Art-directed imagery that highlights the blend of human expertise and AI-driven solutions, fostering trust and credibility.

Website development
Directed the design and development of Metologik's website, ensuring an intuitive interface and clear communication of its benefits. (Work in Progress)