Why Buy?

ivault - the First Peer-to-Peer  Rental App

Why buy?

ivault - the First Peer-to-Peer  Rental App

In a world overflowing with possessions, ivault reimagines how we live by enabling a community of sharing.

This warm, genuine story follows Bruin, a young fashion design student, as he discovers the power of renting rather than buying. Through the ivault app, Alex connects with Mrs. Egea, a retired seamstress with a home fashion workshop, in an exchange that is not only practical but profoundly human.

Authentic Casting

The characters of Bruin and Asenet bring an undeniable authenticity and relatability to the story, making the message resonate deeply with viewers.

Realness and Emotion
Capturing the essence of everyday people and their genuine interactions was pivotal, and the performances beautifully highlight the connection and trust at the heart of the story.

Award-Winning Cinematography
Under the lens of acclaimed videographer Daniel Trapp, every scene is elevated with an artistic touch, blending natural light and dynamic framing to immerse the audience in this heartfelt narrative.
 
Why It Matters
The ivault story brings to life the idea of reducing waste and fostering relationships. It highlights a need for change in how we interact with our belongings, prioritizing shared experiences over ownership. This is a vision for a future that’s sustainable, personal, and inspiring.

Creative Direction & Storyboard: 
Remy van Donk

Camera: 
Daniel Trapp

Editing & Color Grading: 
Enric, Titbit.tv

Actors: 
Bruin Chan, Asenet Egea

Production & Location Scouting: 
Martha Rangel

Makeup: 
Cesar Plaza

Voice-over:
Anton Spieß

Work

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MetologikBrand & Creative