Why Buy?

ivault - the First Peer-to-Peer  Rental App

Why buy?

ivault - the First Peer-to-Peer  Rental App

This commercial underscores the shift from consumption to collaboration, showing how small, thoughtful choices can impact both our planet and our communities. In a world where experiences often come with hefty price tags, ivault empowers people to explore new passions without breaking the bank.

This story follows Vivian, a 25-year-old longboarder, as she takes her curiosity for stand-up paddleboarding to the next level. Browsing through the iVault app, she discovers a SUP board available for rent. To her surprise, the owner is the very same woman she admired during a SUP class at the beach.

Together, they form a bond over their shared love for the ocean, showcasing how ivault goes beyond rentals to create unexpected connections and lasting memories.

Authentic Characters
Vivian’s laid-back, adventurous spirit and the warmth of her SUP board lender, a relatable 40-year-old woman, create a dynamic and engaging duo that brings the story to life.

Energetic Vibes
Shot at an off-season Barcelona beach setting, the narrative captures the excitement of trying something new, with first-person Gopro  footage to amplifying the beauty and realness of their shared SUP adventure.

Award-Winning Cinematography
Daniel Trapp’s lens work elevates the story, combining dynamic action shots and serene oceanic frames that immerse viewers in Vivian’s journey of discovery and connection.
 
Why It Matters
This story celebrates the freedom to try new things without the burden of ownership. It highlights how iVault creates opportunities for exploration, fosters community connections, and promotes sustainability—all while making exciting experiences accessible to everyone.

Creative Direction & Storyboard: 
Remy van Donk

Camera: 
Daniel Trapp

Editing & Color Grading: 
Enric, Titbit.tv

Actors: 
Vivian Lou, Silvia Sanchez Fernandez

Production, Casting & Location Scouting: 
Martha Rangel

Work

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